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Please Note: These are VERY LOW RESOLUTION sample images. The ‘originals’ are much CLEARER and more VIVID.
For the 1ViZN company, we first reshot their packaging. The photos they had on their web site looked like they were taken with a ‘cell phone’ (REALLY!)
To get professional results, we did it much the same way any other commercial photographer would, we put the items in a white translucent ‘box’, lit it from the outsides, positioned a couple of reflectors, adjusted the camera and hit the shutter button. We shot a variety of compositions so they would have flexibility with their future advertising.
Originally, their ‘PowrBlend’ packets were just plain white.
We created a new ‘proof of concept’ label with the three major ingredients show on the label, along with a basic ‘banner’ style logo.
We then printed out ‘test’ labels and glued them to a few packets and positioned them in a variety of ways and took photos of each of those groupings.
We also showed them how they now had the flexibility to combine those photos into custom compositions!
And finally . . .
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1)We created for them some simple modifications to their existing box which would reflect its contents.
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2)We redesigned their business card to differentiate between management and dealers, and
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3)Created a ‘Sample Pack’ which would enable them distribute samples to their prospects.
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